SUNSHINE ON MY SHOULDER MAKES ME HAPPY.

I’ve been to Naples, Italy, and saw no Pizza Huts®.

I’ve been to Patzcuaro, Mexico, and saw no Taco Bells®.

I’ve been to Nashville, Tennessee, and saw no Catholic youth organizations.

Why, then, are there tanning salons—like the one pictured above—in Madrid, Spain? Surely, it’s not for lack of sun. The sun shines here 364.67888 days per year.

Nor is it for lack of green space. Urban Madrid sports the enormous Retiro Park (if you want to lay on a blanket and tan) and the even larger Casa de Campo Park (if you want to tan some more…and then pick up a prostitute).

A tanning salon in Madrid, therefore, seems like a business venture destined for failure—just as I predicted with mobile telephones, garage-door openers and palm-held computers.