Wednesday, August 25, 2004


The Osborne sherry and brandy company has one of the most recognizable – and in my opinion, best – logos in Spain: the Osborne bull.

For years Osborne’s marketing gurus posted huge, black, bull-shaped billboards throughout Spain. When the government passed a law in the ‘80’s prohibiting billboards on motorways, they made an exception for the Osborne bull. It is, after all, as much a part of Spanish culture as are double-parking and tax evasion.

Pictured above is our local Osborne bull, proudly standing guard over the city of Guadalajara. Osborne bulls are usually perched tastefully amongst groves of sunflowers or olive trees rather than power lines, but we’re glad to have him nonetheless. Better to have this Osborne as a neighbor than Ozzy or any of his offspring.


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