Wednesday, January 19, 2005


I’ve just returned from the island of Malta, where my employer—which I shall fictitiously call “Acme Low Carb Tongue-Depressors, Inc.” in order to avoid getting my ass fired—held its annual Europe/MiddleEast/Africa (EMEA) sales conference.

The conference was notable in that a clear vision and sales strategy were laid-out for all to internalize. It was also notable in that the term “value proposition” was used a whopping 497 times throughout the various presentations; followed closely by “driving revenue” (325 times), “core competencies” (234 times) and “sales cycle” (187 times). Lamentably, the term “sleep cycle” wasn’t uttered once by conference organizers.

As with other sales conferences I’ve attended, the event was as much about withstanding the rigors of sleep deprivation and liver abuse as it was about energizing the sales force. And when it comes to those two former categories, the Irish attendees proved—once again—that they are without peers.

I snapped the above photo during one of the conference’s break-out sessions. This particular group of colleagues had—the previous night—foolishly assumed that the choice of Malta as a venue meant that they should drink all the malt beverages that the hotel bar could supply.

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At 2:19 PM, Anonymous Anonymous said...

Hi Sal,

I thought that you were attending a serious event, and not several rounds of "bullshit bingo". The Sales and Marketing jargon can be very colourful, but so can that of your own trade right?

Anyway - welcome home and enjoy the vodka and skiing.


At 4:14 PM, Blogger Sal DeTraglia said...

Hello my Dansk amigo:

"Bullshit bingo?" I like that! I may need to steal it for a future post; although surely not one about Acme Low-carb Tongue Depressors, Inc.

As for my own profession, you are correct that buzzwords abound. But I tend to avoid them in my work...unless it's a project for Marketing folk. An eye for an eye, as they say.

And finally, the cautious nature of my profession requires me issue the following caveat to all readers: When Anders says that we should "enjoy the vodka and skiing," he really means that they should be enjoyed in the reverse order.




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